Salesforce is a top-listed corporation on both the S&P 500 index and the NYSE (New York Stock Exchange). It first obtained approximately $110 million in investment through its IPO in 2004.Â
You might be shocked to hear the current worth of this company. Salesforce now has a market valuation of $77 billion and is expanding more quickly. It's one of the few Cloud Computing organizations that is growing at such a fast rate.
Besides, in Aug 2017, Salesforce claimed it had generated nearly $10 billion in sales and become the first cloud computing organization to achieve that feat.
But what is salesforce? andÂ
What are its benefits for your business?
In this blog post, we'll discuss the salesforce definition and the fundamental concepts of its marketing, sales, and community services. So, let’s get started!
What is Salesforce?
Salesforce is a cloud-based system that offers different services and software to develop relevant client experiences.Â
It was started as SaaS (Software-as-a-service) and based on a multi-tenant structure that provides several benefits such as scalability, API Integration, free capacity, configuration, platform support, low-cost ownership, and more.
Along these, Salesforce is a top-listed CRM (Customer Relationship Management) service provider. They also offer AI (Artificial Intelligence) systems for marketing automation, human resource management, financing, etc.
It benefits many large and small businesses with the help of its popular CRM tool. Moreover, it analyses organizational activities and gives employees a single customer perspective across all departments.
All these services of Salesforce enable you to utilize cutting-edge technology, identify new clients, and offer a superior experience.
What Makes Salesforce An Instant Hit?
Salesforce Cloud Computing service led it to an instant hit. It is more than just a good product at a lower price. It’s all about simplifying the complex installation process and bringing everything online.
Overall, they modified the business strategy so anybody could use Salesforce for only a flat monthly membership charge of $50. So, there were no long lengthy contracts or pricey license agreements.
Benefits of Salesforce on Your Business
There are many benefits of implementing Salesforce services on your business, which are:
Salesforce facilitates you with the quickest route from idea to application. You may focus on developing your app by employing Salesforce services instead of creating the architecture and resources yourself. This way, you may save millions of dollars and years.
Salesforce users commonly remarked the following three major factors that make it unique:
Fast
Adopting traditional CRM software might take over a year, but with Salesforce you can do the same work in months or weeks.
Easy
Salesforce takes first place in the field of easy-to-use.
Effective
Because Salesforce is simple to operate and can be tailored to satisfy several business requirements, consumers find it extremely effective.
Your staff can access Salesforce from any location due to its cloud facility.
Whether you run a startup or an established corporation with years of experience, you can constantly expand your business with Salesforce.
Best of all, third-party apps may easily be integrated with Salesforce. You can connect it with your accounting software or Gmail. However, connectivity with other CRMs is challenging.
Salesforce Cloud Services
With Salesforce, you may access various services in media and mobile domains. Below is the list of Salesforce cloud services that may support your business growth:
Salesforce Sales Cloud
The Sales Cloud enables you to oversee your company's marketing, sales, and customer service facets.Â
Additionally, if your business is engaged in B2B (business-to-business) and B2C (business-to-customer), then the Salesforce sales cloud is the best thing for your sales department requirements.
Salesforce Marketing Cloud
The Salesforce marketing cloud is one of the most efficient digital marketing platforms across the world.Â
Your organization's marketers may apply it to handle customer journeys, social media, mobile, email, content creation, web personalization, data analytics, and content management.
Salesforce Service Cloud
This platform provides your organization with the best customer support team. Furthermore, it offers many features including social networking plug-ins for conversation, case tracking, and analytics.Â
This not only assists your employee to address client problems quickly but also allows your users access to answers. So, by using these answers your consumers may resolve issues independently.
Salesforce Community Cloud
Do you want a social system for your company to improve interaction among your partners, employees, and other workers?
Then look no further than the Salesforce community cloud!
It can connect and facilitate your organization's communication with employees and customers in a very short period. Also, you may use this platform for exchanging images and important data.
Salesforce App Cloud
You may use the app cloud platform to design custom apps that would execute on Salesforce. It grants you access to various development tools that can be used to develop innovative applications.Â
So, below is the list of some of the App Cloud's tools of Salesforce:
AppExchange
HerokuÂ
Salesforce Thunder
Salesforce Sandbox
Salesforce Analytics Cloud
The Analytics Cloud delivers a business intelligence solution for your company to deal with charts and large data files, and develop graphs, and other visual data representations. Also, it is designed for mobile access, and data display and can be easily combined with other Salesforce clouds.
Salesforce IoT Cloud
You may use the Salesforce IoT cloud service when your company needs to process and store IoT (Internet of Things) data.
Generally, this platform is created to handle the massive amount of information that is produced by websites, devices, apps, sensors, clients, and partners. Therefore, the platform starts taking action as it receives this data to respond to you instantly.
Bottom Line
Salesforce is a cyclone that has covered the entire planet with its best services. Additionally, it has modernized the concept of marketing, customer support, sales, and everything else.Â
Along these, it enables you to understand your clients better by offering a 360-degree perspective of your user’s lifecycle. It also improves operations and consolidates data management, simplifies workflows, and associates devices in a zip.
Hopefully, you like this article and get a better understanding of Salesforce. If you want to learn more about Salesforce associates' technologies or careers, feel free to leave a comment below!