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Pardot Specialist vs Consultant – Detailed Comparison Guide


pardot specialist vs consultant

Are you interested in marketing and Salesforce? Then you might have heard about Salesforce Pardot Specialist and Pardot Consultant.


Ambitious marketers and Salesforce enthusiasts often encounter a choice between these two options. However, sometimes this decision leads to confusion about which to choose.


Therefore, we’ve created this detailed guide on Pardot Specialist vs Consultant that provides a clear overview of the differences between a Pardot Specialist and a Pardot Consultant. By understanding the specific responsibilities, skills, and career courses associated with each certification, you'll gain helpful insights to make an informed decision about your professional journey in the domain of Salesforce Pardot.


So without further wait, let’s begin!


An Overview: Pardot Specialist vs Consultant


Pardot Specialist


The Pardot Specialist certification is the best option for individuals aiming to showcase their proficiency in Pardot's capabilities and expertise in using automation concepts. This certification focuses on how you use Pardot in your daily work instead of needing to be an expert in setting up complex features.


Moreover, it doesn't require in-depth implementation skills like the Consultant certification. All it demands is to show how well you can use Pardot's automation abilities to create better marketing strategies.


Pardot Specialist

Pardot Consultant


Unlike the Pardot Specialist exam, the Pardot Consultant Certification targets individuals with hands-on experience implementing Pardot in client projects.


This certification validates your ability to set up Pardot according to a customer’s specific business requirements, showing your expertise in customizing Pardot's functionalities to meet unique marketing necessities.

Generally, both certifications hold value. However, the Consultant certification focuses more on applying Pardot in practical scenarios and customizing it strategically, making it the preferred choice for those with a deeper involvement in client projects.


Pardot Consultant

Understanding the Examination Topics


It's essential to know the structure and the intentions of the exams to pass them successfully. Salesforce offers study guides for each certification test. These guides show you the different parts of the test and how important each is.


So let's explore the different topics that Salesforce covers in the Pardot Specialist and Pardot Consultant exams. It will help you gain a better understanding of what each certification entails.


Pardot Specialist


The following are the crucial topic details of the Pardot Specialist certification:

Topics

% Of Exam

No Of Questions

Lead Management

15%

9

Salesforce Integration

13%

8

Administration

13%

8

Scoring

7%

4

Visitors

7%

4

Engagement Studio

7%

4

Email Marketing

7%

4

Social Marketing

7%

4

Landing Pages

7%

4

Pardot Campaigns

5%

3

List Management

3%

2

Security and Access

3%

2

Prospects

3%

2

Pardot Forms

3%

2

The Specialist exam contains multiple sections, each carrying less weight in the overall exam. It highlights that having practical experience for this certification is essential for success.


In other words, studying without prior Pardot experience can make it challenging to pass this exam. You should possess a basic understanding of every part of the platform.


Besides, each topic mentioned above in the table highlights the main subject that explains the need to understand all its sub-topics. For instance, in the 'Engagement Studio' section, you have to prepare all the required topics related to the engagement studio, such as:


  • Recognize the primary elements of an Engagement Program.

  • Explain the procedure of updating assets within an Engagement Program.

  • Describe the limitations and capabilities of various lists used in Engagement Programs.


Ensure to understand the purpose behind each point outlined in the table.


Pardot Consultant


The following are the crucial topic details about the Pardot Consultant certification:

Topics

% Of Exam

No Of Questions

Discovery

14%

9

Automating Business Processes

14%

9

Account Configuration

14%

9

Email Marketing

14%

9

Lead Qualification

13%

7

Lead Generation

12%

7

Reporting

7%

4

Prospect Experience Personalization

7%

4

Salesforce Engage

5%

3

The Consultant exam includes fewer sections to cover, but they significantly emphasize best practice recommendations. It means that having practical experience is necessary for this exam.


Simply, it's particularly challenging to study and pass this exam without having some prior Pardot experience. Besides, each topic in the above table displays the main subject. So prepare all the related sub-topics of that main subject. For Example, for the “Email Marketing” section, cover the following topics:


  • Create and apply a plan for sending emails based on a situation.

  • Design and execute a lead nurturing strategy in given circumstances.

Basic Exams Details


You should know the following basic details before giving the exam:


Pardot Specialist

  • No of Questions = 60 MCQs

  • Exam Duration = 90 mins

  • Cost = $200

  • Passing Score of the Exam = 72%

  • Retake Policy = 3 attempts in a year

  • Retake Exam fee = $100

  • Certification Validation = 3 years

Pardot Consultant

  • No of Questions = 60 MCQs

  • Exam Duration = 90 mins

  • Cost = $200

  • Passing Score of the Exam = 68%

  • Certification Validation = 3 years

Which Certification Should You Select – Pardot Consultant or Specialist?


Choosing between the Pardot Consultant and Specialist certifications might seem puzzling, but let's break it down. If you enjoy diving deep into the practical, day-to-day use of Pardot, then the Pardot Specialist certification is your go-to choice. This certification focuses on your capabilities in handling Pardot's tools and automation concepts effectively.


On the other hand, if you're already engaged in implementing Pardot solutions in real-world client projects and want to specialize in strategic customization, then the Pardot Consultant certification is the path for you. This certification shows your ability to tailor Pardot to meet unique customer business necessities.


However, to take the consultant certification, it is required to become the Pardot Specialist Certificated.


So the choice is all yours. It depends on your focus – whether you want to learn the practical usage of Pardot in real situations or specialize in customizing Pardot solutions to help clients succeed.


Sum Up


We hope this article has been helpful and informative, giving you a better understanding of the Pardot Specialist vs Consultant. We aimed to provide valuable information to help you make better decisions and navigate the world of Salesforce Pardot certifications.


If you have any questions or need further assistance, please don't feel free to comment below.


You might also be interested in reading: Salesforce Marketing Cloud Certification List.


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