What is Marketing Automation?

April 28, 2017

Marketing Automation, or more frankly: marketing automation, is a technology that enables companies to structure, automate and measure the tasks and different flows of marketing in order to boost and increase their operational and operational efficiency. Their turnover quickly.

This practice also allows:

  • To generate new leads

  • To segment its client / prospect database

  • To feed and evaluate its prospects

  • To build customer loyalty

  • To synchronize its data with the CRM

  • To relay information on social networks (social marketing)

  • To measure the ROI of marketing campaigns


Marketing Automation is used by both large companies, but not only. Indeed, the small and medium-sized enterprises (SMEs) that have adopted these solutions, represent today the fastest growing segment in the marketing automation market. Companies in all fields of activity use it even if early adopters were mainly companies in the High Tech sector and software publishers.

Salesforce partner in Dubai are certified on Pardot and can be your best partner in Dubai to implement your Marketing automation Solution.


Salesforce Compatible Sales Marketing

Many Marketing Automation solutions are available on the market, all is to know which one will integrate best with your CRM. At Salesforce Dubai, the world leader in CRM, the Pardot solution appears to be the right one, given that it was developed by the Salesforce.com teams to offer maximum compatibility with their CRM tool in Cloud Computing. In addition, Pardot's integration with Salesforce helps to highlight the history of your company's interactions with prospects such as site visits, emails sent, open and clicked, and downloaded documents ... etc. A Salesforce partner in Dubai, a Salesforce partner in Saudi can help you implement your marketing automation solution.


The combination of these elements using web / data mining techniques will allow you to better understand your clients / prospects and identify their needs. Marketing Automation, like Salesforce Automation is used to evaluate leads based on relevant demographic and behavioral criteria that can be analyzed in the future to help your sales people in their job. Once the scores are assigned to the prospects, sales teams will clearly have better visibility and consequently will concentrate their efforts on runways with high scores while waiting for the right time to advance the good arguments favoring the act of purchase.



How to implement Pardot?


A partner in Dubai like Cloud Sylla, supports its clients in the implementation of their Salesforce Pardot automation marketing solution. Our certified consultant advise clients in good practices in order to adjust their marketing strategy:

Align sales and marketing: transfer your prospects with the highest potential to your Salesforce CRM. Keep your sales teams informed, in real time, of the activity of prospects so they can close deals more quickly.

Generate more leads: Achieve greater efficiency by automating your marketing processes and using Lead Scoring and sending your sales team a consistent stream of qualified leads.

Improve efficiency by analyzing and measuring ROI: Use Reporting and Dashboards to analyze your marketing campaigns

Salesforce partner in Dubai will help you with a best practice session for your salesforce automation or Marketing automation project project.


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